Stop thinking another "superior" product
Superior = Big features, Big complexity, Big plan, Big cost to company, Big delay, Big bug list, the big…big of all big things that negatively impact on business
Having superior product is not the only essential thing, nor does it guarantee market success
Superior Product thinking adds to big costs only
Better quality, more feature is quality axiom.
The Quality Axiom often fails to #1 market share
Thinking a product simple enough to do better market success?
Superior = delivers value to customer, easy to use, intuitive, simple enough, flexible, sticky!
What customer is saying? than your competition?