Saturday, May 29, 2010

Stop thinking another "superior" product

Stop thinking another "superior" product

Often,
Superior = Big features, Big complexity, Big plan, Big cost to company, Big delay, Big bug list, the bigbig of all big things that negatively impact on business



Having superior product is not the only essential thing, nor does it guarantee market success


Superior Product thinking adds to big costs only

Better quality, more feature is quality axiom.

The Quality Axiom often fails to #1 market share




Thinking a product simple enough to do better market success?


Expected that,
Superior = delivers value to customer, easy to use, intuitive, simple enough, flexible, sticky!


What customer is saying? than your competition?

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